Journal
Thinking out loud.
Strategy, events, brand, and marketing — written by the team that does it for a living.
Brand Management
Your Competitor Might Not Be Who You Think!
Recently, I watched an insightful video where someone said Maggi's biggest competitor isn't another noodle brand. The real competitive set is rarely the one you think it is.
Brand Management
What If AI Isn't the Future, But the Present?
AI isn't a 2030 problem. It is reshaping marketing, brand, and operations now. The question is whether your team is already using it or only talking about it.
Events
The Slow Season: India's Event Industry Takes a Breather
After a relentless festive and dealer-launch calendar, India's event industry hits a quieter stretch. What the slow weeks look like behind the scenes — and what gets built in them.
Business
The Power of Picking Up: Why Answering Calls Can Change Everything
In an era of voicemail and silent ringers, the simple act of answering the phone has become a competitive advantage. The mandates that closed because someone picked up.
Brand Management
Building Brand Trust in 2025
Trust is the only currency that compounds. What brand trust looks like in 2025 — how it is earned, how it is lost in a day, and how to build it on purpose.
Marketing
Religion and Marketing
From Kumbh Mela to brand-led festivals — the intersection of religious moments and modern marketing is bigger than most brand decks acknowledge.
Marketing
The Power of Emotional Marketing
Logic gets read. Emotion gets remembered. Why the best campaigns we worked on all start with a feeling — not a feature list.
Digital Marketing
Digital Marketing 2025
A practical look at where digital marketing is moving in 2025 — what is worth investing in, what is hype, and what every brand should already have running.